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Australian brands must overcome ageism to tap into the “silver economy” and bridge the digital divide
Examines ageism in marketing and the missed opportunity created when brands stereotype or overlook older consumers, highlighting the value of more age-inclusive and co-designed approaches.
Apr 17, 20242 min read
Empowering Older Adults through Co-Design
Explains how the EMPOWER Framework and its design principles support meaningful participation by older adults in shaping research, services and technology that affect their lives.
Oct 24, 20234 min read
Consumer Culture Theory in Sweden
Reflects on international research exchange through the Consumer Culture Theory community and opportunities to share Shaping Connections research on co-design, ageing and consumer experiences.
Jul 6, 20232 min read
Empowered Co-Design: The Key to Shaping Connections
Introduces the principles behind Shaping Connections' co-design approach and the EMPOWER Framework, showing how older adults can actively shape research, services and digital solutions.
Jun 15, 20232 min read
Cutting Edge Technology
Explores how human-centred design and co-design can help ensure new technologies respond to the needs, experiences and priorities of older adults rather than technology driving the solution.
Jun 13, 20232 min read
Bridging the digital divide
Explores the barriers older adults can face with digital technology, from perceived risks and confidence to learning, and how co-designed approaches can support greater digital inclusion.
Feb 9, 20231 min read
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