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Our Team

Shaping Connections brings together academics and stakeholders with a variety of expertise in areas such as consumer behaviour, social marketing, consumer culture theory, and design innovation management.

Meet the Shaping Connections Team

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Prof Bernardo Figueiredo

Shaping Connections Co-founder & Director

Bernardo is a Professor in Marketing in the School of Economics, Finance and Marketing at RMIT University. His current research projects focus on value creation, collaborative networks, technology, and ageing.

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Dr Torgeir Aleti

Shaping Connections Co-founder & Deputy Director

Torgeir is a Senior Lecturer in Marketing in the School of Economics, Finance and Marketing at RMIT University. Torgeir’s research investigates social and relational aspects of consumption choices and behaviour.

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Prof Diane M. Martin

Associate Investigator

Diane is a Professor of Marketing at the University of Galway. Diane’s expertise is in ethnographic and qualitative research in the areas of consumer behaviour, new market development and sustainability. Her award-winning scholarship is published in numerous journals in marketing and communication.

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Prof Mike Reid

Associate Investigator

Mike is a Professor in Marketing in the School of Economics, Finance and Marketing at RMIT University. His research encompasses social marketing areas of food literacy, consumer food choice, obesity and behaviour change and healthy middle-ageing.

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Dist Prof Larissa Hjorth

Associate Investigator

Larissa Hjorth is a Distinguished Professor, creative practitioner and digital ethnographer in the School of Media & Communication at RMIT University. She has led numerous national and international research projects exploring intergenerational and cross-cultural digital ethnography, with a particular interest in digital inclusion and older adults.

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Glen Wall

Industry Collaborator/Partner

Glen is Chair of U3A Australia and a leader in community engagement and digital inclusion for older Australians. He developed U3A Network Victoria's Building Community Engagement program to improve seniors' digital literacy and led the City of Whittlesea's Strengthening Seniors Inclusion and Participation in Local Communities initiative, establishing a network of volunteer community connectors to support socially isolated older adults.​

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Anne Grigg

Industry Collaborator/Partner

Anne is the President of U3A Network Victoria and Committee Support at U3A Kingston. Anne worked as the Members Services Manager at U3A Network Victoria before her second retirement. In her U3A roles and as a primary school leader, she has a strong interest in developing community relationships.

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Dr Jacob Sheahan

Affiliated Researcher​

Jacob is a Research Fellow with the MRFF-funded Long-COVID Assessment Management and Practice (LAMP) project and RMIT’s Eat, Move, Heal Network, driving inclusive models of care with consumers and health professionals. His research focuses on healthy ageing across the lifespan, employing collaborative and creative design methods to understand the experiences of complex long-term health conditions and associated technology-driven and place-based challenges.

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Dr Mark Buschgens

Project Manager

Mark is a lecturer in marketing at Waikato Management School & PhD graduate of RMIT University’s School of Economics, Finance and Marketing. Over the last 12 years, he has held academic and industry roles in the field of creative design and marketing in various institutions in Australia, California and the Middle East.

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Sally Piper

Strategic Communications

Sally is a strategic communications and digital marketing specialist with expertise in user experience, information architecture and translating research into accessible digital content. She is a Graduate of the Australian Institute of Company Directors and holds a Master of Marketing with Distinction from RMIT University.

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Michael Doneman

Researcher

Michael is the founding director of Edgeware Creative Entrepreneurship, a small-business training and coaching company, and maintains his own coaching practice. His long standing experience across education, creative practice and community development informs the participatory orientation of his doctoral research and his interest in how people learn and create knowledge together.

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Dr Nguyen Luu

Affiliated Researcher​

Nguyen Luu is a Researcher/Educator in the School of Business at British University in Vietnam. Her research interests focus on market systems, social enterprises, technology, and sustainable development.

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Dr Diana Bossio

Associate Professor​

Diana Bossio is an Associate Professor, Digital Communication at RMIT University. Dr Bossio's research focuses on older people's digital inclusion and participation, with recent work focusing on social media reluctance, elder abuse and intergenerational social connection in communities. 

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Xinni Zhang

Researcher

Xinni Zhang is a PhD candidate in the School of Economics, Finance and Marketing at RMIT University. Her research focuses on the intersection of marketing, human–computer interaction (HCI) and digital health, particularly technology adoption, digital inclusion and healthy ageing. She completed a Master's degree specialising in healthy ageing and digital health before joining RMIT.

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Avni Misra

Researcher

Avni Misra is a strategist and researcher specialising in healthy ageing, digital inclusion and systems transformation. She works across research, government, industry and community sectors to develop practical, community-centred solutions through co-design and stakeholder engagement, with a focus on strengthening digital capability, social connection and equitable access to services.

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Marleen Campbell Lopez

Researcher

Marleen Campbell López is a PhD researcher in Marketing at RMIT University. Marleen's research focuses on digital inclusion, ageing and family consumption, with a particular interest in the emotional and relational dimensions of digital support. Her doctoral research seeks to understand how everyday relationships of care can enable, or sometimes constrain, older adults' continued participation in an increasingly digital world.

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Xuan Thanh Nguyen

Researcher

Xuan Thanh Nguyen is a PhD candidate at RMIT University whose research explores how generative AI personalisation affects older adults’ engagement in lifelong learning. His work examines where personalised AI support can fail to reflect people’s lived contexts and how more inclusive, age-respectful and context-sensitive AI services can be designed.

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Xiaodan (Lizzy)

Researcher

Xiaodan (Lizzy) is a PhD researcher at RMIT University, whose research focuses on older adults' civic participation and digital citizenship. Lizzy is particularly interested in understanding how older adults can use their lived experience, professional knowledge and interests to contribute more fully to their communities and wider society.

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Rihab Oubaidah

Researcher

Rihab Oubaidah is a doctoral researcher and Marie Skłodowska-Curie Actions Fellow at the University of Vaasa, completing a cotutelle PhD with RMIT University through the DREAM+PLAN Doctoral Network.

Her interdisciplinary background spans architecture, urban planning, sustainable development and public policy. Her research connects people's everyday experiences with the wider systems, services and decisions that shape them, with a particular interest in inclusive and participatory approaches to change.

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