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Australian brands must overcome ageism to tap into the “silver economy” and bridge the digital divide
Examines ageism in marketing and the missed opportunity created when brands stereotype or overlook older consumers, highlighting the value of more age-inclusive and co-designed approaches.
Apr 17, 20242 min read
How Local Councils Shape Digital Literacy for Older Adults
Examines the role local councils can play in building digital literacy and confidence among older adults through community engagement, accessible support and locally responsive programs.
Feb 28, 20243 min read
Partnerships key for educational outcomes
Explores how partnerships with community organisations, educators and industry can create more effective learning opportunities and practical support for older adults building digital capability.
Sep 22, 20231 min read
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