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Metropolitan City



Close to siblings

About Dawn

As a frequent flyer who solo travels globally, Dawn enjoys both the excitement of going to new places and using technology to support her travels. She’s taken up photography classes to improve how she captures her journeys.


She is an active online shopper, however she does worry about spending too much online, as overspending is easier online.

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persona page image-03
persona page image-03

Digital Literacy


Perceived risk of technology


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Potential risks that Dawn is facing:

will this digital device work the way I want it to – it includes forgetting instructions and managing passwords.
fears focused with online payments, losing privacy, identity theft and automatic payments.
fear of buying too much online and the costs with upgrading software and devices.
concerns about feeling incompetent, getting frustrated and being overwhelmed with digital technology.
worries about online transactions, not receiving the purchased goods and processing errors.
concerns that digital devices encourage physical inactivity and becoming addicted to the devices as well as the strains on eyesight.
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