Tool 3 Dawn | Shaping Connections

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Dawn

Age

Location

Metropolitan City

Relationship

Single

Close to siblings

About Dawn

As a frequent flyer who solo travels globally, Dawn enjoys both the excitement of going to new places and using technology to support her travels. She’s taken up photography classes to improve how she captures her journeys.

She is an active online shopper, however she does worry about spending too much online, as overspending is easier online.

Digital Literacy

Perceived risk of technology

Health

risks

Potential risks that Dawn is facing:

will this digital device work the way I want it to – it includes forgetting instructions and managing passwords.

Perceived Operational Risk

fears focused with online payments, losing privacy, identity theft and automatic payments.

Perceived Privacy Risk

fear of buying too much online and the costs with upgrading software and devices.

Perceived Overspending Risk

concerns about feeling incompetent, getting frustrated and being overwhelmed with digital technology.

Perceived Social Risk

worries about online transactions, not receiving the purchased goods and processing errors.

Perceived Purchase Risk

concerns that digital devices encourage physical inactivity and becoming addicted to the devices as well as the strains on eyesight.

Perceived Physical Risk