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Australian brands must overcome ageism to tap into the “silver economy” and bridge the digital divide
Brands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash....
Apr 17, 20242 min read
How Local Councils Shape Digital Literacy for Older Adults
A recent report released by Shaping Connections researchers in collaboration with the University of the Third Age (U3A) Network Victoria...
Feb 28, 20243 min read
How Digital Technology is Enhancing Social Connectedness
Social Connectedness is a key aspect of our health, wellbeing and longevity especially for older adults. A new study by Simionato et al...
Jan 31, 20242 min read
3 step guide to understanding non skill related tech barriers
Shaping Connections Founder and Co Director Dr Torgeir Aleti, recently took part in a panel discussion as part of Council on the Ageing...
Jun 15, 20232 min read
What is connectedness?
An insight into how technology can be a double-edged sword. Research shows that: 44% of people aged over 65 years’ experience social...
Apr 6, 20232 min read
Bridging the digital divide
Addressing the technology concerns of older adults is important for social inclusion, engagement and in many ways daily life. Shaping...
Feb 9, 20231 min read
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