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Regional Town,

Close to Metropolitan Area



Close to son and grandchildren

About Rosa

Rosa and her husband have recently immigrated to be with her son and grandchildren. She is looking to set down roots in the town they have settled in.


Spending most of the week looking after her grandchildren, Rosa also attends the local religious group weekly. Rosa tries to be active in community life, while her husband prefers to stay at home. They come from a farming background and prefer the quiet lifestyle around the town. Their son lives a busy life, commuting into the city or working on his laptop on the weekend.

persona page image-Rosa
persona page image-Rosa
persona page image-Rosa

Digital Literacy


Perceived risk of technology


persona page image-28

Potential risks that Rosa is facing:

fears focused with online payments, losing privacy, identity theft and automatic payments.
will this digital device work the way I want it to – it includes forgetting instructions and managing passwords.
fear of buying too much online and the costs with upgrading software and devices.
oncerns that digital devices encourage physical inactivity and becoming addicted to the devices as well as the strains on eyesight.
concerns about feeling incompetent, getting frustrated and being overwhelmed with digital technology.
worries about online transactions, not receiving the purchased goods and processing errors.
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