Tool 3 Rosa | Shaping Connections

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Rosa

Age

Location

Regional Town,

Close to Metropolitan Area

Relationship

Married

Close to son and grandchildren

About Rosa

Rosa and her husband have recently immigrated to be with her son and grandchildren. She is looking to set down roots in the town they have settled in.

Spending most of the week looking after her grandchildren, Rosa also attends the local religious group weekly. Rosa tries to be active in community life, while her husband prefers to stay at home. They come from a farming background and prefer the quiet lifestyle around the town. Their son lives a busy life, commuting into the city or working on his laptop on the weekend.

Digital Literacy

Perceived risk of technology

Health

risks

Potential risks that Rosa is facing:

fears focused with online payments, losing privacy, identity theft and automatic payments.

Perceived Privacy Risk

will this digital device work the way I want it to – it includes forgetting instructions and managing passwords.

Perceived Operational Risk

fear of buying too much online and the costs with upgrading software and devices.

Perceived Overspending Risk

oncerns that digital devices encourage physical inactivity and becoming addicted to the devices as well as the strains on eyesight.

Perceived Physical Risk

concerns about feeling incompetent, getting frustrated and being overwhelmed with digital technology.

Perceived Social Risk

worries about online transactions, not receiving the purchased goods and processing errors.

Perceived Purchase Risk