top of page






Metropolitan City



Close to grandchildren

Far from friends

About Timothy

Timothy is preparing to move to a smaller role in the Tech-Repair shop he has run for the last 30 years. He wants to spend more time with his grandchildren, as well as take on fun ICT hobbies, such as coding which he hasn’t been able to do.


When not in the shop, he enjoys supporting other older technology enthusiasts with DIY projects.

persona page image
persona page image-02
persona page image-03

Digital Literacy


Perceived risk of technology


persona page image-08

Potential risks that Timothy is facing:

fears focused with online payments, losing privacy, identity theft and automatic payments.
will this digital device work the way I want it to – it includes forgetting instructions and managing passwords.
fear of buying too much online and the costs with upgrading software and devices.
oncerns that digital devices encourage physical inactivity and becoming addicted to the devices as well as the strains on eyesight.
concerns about feeling incompetent, getting frustrated and being overwhelmed with digital technology.
worries about online transactions, not receiving the purchased goods and processing errors.
bottom of page